Authenticity · 7 min read

Original or Copy? 9 Signs to Check Before You Buy

Most fakes in the affordable art market are not brilliant forgeries — they are ordinary printed reproductions and copies passed off as originals. What gives them away is not 'energy' but perfectly material evidence. Here are nine signs to check every time.

Signs 1–3: the surface

First, brushwork relief. Oil and acrylic paint has height: under raking light you see ridges of paint and the shadows they cast. A print is flat; even 'textured giclée' has a uniform mechanical texture that doesn't follow the image.

Second, the dot pattern. Look at light areas through a loupe or your phone's macro lens: a regular grid of dots means print, full stop. Third, the canvas edges: an original usually shows paint traces and stray strokes on the sides; a stretched print has either clean edges or a mirrored 'gallery wrap' of the image.

Signs 4–6: signature, reverse, materials

Fourth, the signature. On an original it is made in the same medium as the work and sits within the paint layer. A marker signature on top of the texture — or a signature printed into the image — is a red flag.

Fifth, the reverse. A factory-fresh canvas with bright white priming on a 'work from 1995', no traces of time, staples on a supposedly vintage piece — these are contradictions. Sixth, materials: the smell of fresh paint on an 'old' work, modern hardware, print-shop labels.

Signs 7–9: price, history, documents

Seventh, price. An original by a recognised artist cannot cost the same as a poster: an abnormally low price is not luck, it is information. Eighth, history: the seller must be able to say where the work comes from. 'From a private collection' with no detail is not an answer.

Ninth, documents. A seller calling a work an original while offering no certificate and no contract is the simplest filter of all. An honest seller states the work's status in writing — as NEOARCA does: 'original', 'print' and 'quality copy' are distinct, clearly labelled types.

A special case: the embellished print

A common trick is a printed reproduction with a few real strokes of varnish or paint on top. Under raking light it feels textured. The test: the texture appears only in places and doesn't follow the image, while quiet areas show the print dot pattern under a loupe. Such a piece can be sold honestly as a decorative copy — but never at an original's price.

Questions & answers

Is a copy the same as a fake?

No — as long as it is sold as a copy. Copies and prints are a legitimate part of the market. A copy becomes a fake the moment it is presented as an original in price, description or paperwork.

Are prints on canvas always a bad buy?

No. A quality limited-edition print, signed and numbered by the artist, is a collecting category in its own right. It just has to be sold as a print, not as a painting.

Can I judge originality from photos in an online shop?

Request angled macro shots of details, the signature and the reverse. Reputable galleries provide them; a refusal tells you what you need to know.

From the NEOARCA collection

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